Specializing in small and
mid-sized businesses

So you want to know what's up with the frog? Well, it's a legitimate question. Let's see if I can answer.

First, I wanted an interesting icon I could use as an identifier for my site. Most often, companies use a logo of sorts. Some are good, some . . . not so good. Either way, an identifier helps to tie pages together, to give them consistency, and in some fashion help portray a feel for your business that you want viewers to remember.

That said, I wasn't in pursuit of a frog. I was actually looking for some kind of symbol that would be representative of the web. It could have been a globe. It could have been a fancy cluster of letters that spelled "web" I found quite a few of both when I hunted through a variety of photo sources. But there was a sameness to most of them, and it occurred to me that almost all web designers and communicators tend to rely on similar images that suggest the global nature of work intended for the web.

Somehow — and by now I really don't remember how — I spotted this little guy. I fell in deep like. But the frog also scored bonus points because his image was simple and consistent with the colors I wanted for my site. Likewise, the frog portrayed fun and whimsy. That suited me. I'm a sole proprietor and I try to make every day at least a little fun to remind myself that although business is a very serious proposition, a little levity can go a long way to bolster creativity and keep life in context. That should count for something.

By the way, the clever little guy I have on my pages isn't at all like the real frogs in my South Florida backyard. The frogs here tend to be — oh, how can I put this? — flat-out ugly. They're big and bulbous, brownish gray, wrinkly, and they make weird noises. But cute or not, frogs are efficient survivors and in business we all aim to do the same.

 

 

P.S. Generally, you don't want your text to run this long. But remember, my career began as a wordsmith and it's tough for me to stop myself once I get started.